أهمية الجماعات المرجعية في اتخاذ القرار السياحي داخل الوطن : (دراسة عينة من السياح المحليين الجزائريين)‎

Abstract EN

The contribution of this research paper is to investigating The importance of reference groups (family, friends, Neighbours, work colleges or classmates and community stars) In making tourism decisions inside the homeland, in which a sample consists of (107) Algerian local tourists.

The data were analyzed and the hypotheses tested using the statistical software for social sciences SPSS V.

26.

The study found that the family is the most important in making decision to visite the local tourist destination, followed by the friends and the classmates or work colleges.

on the one hand, and on the other hand The importance of celebrities and neighbors was rather weak.

In the light of the research findings, the study recommended that the marketing firms should know about the most important reference groups on the decision of choosing the local tourist destination, in order to reduce Perceived tourism risks of not knowing local tourist destination.