صورة مقدمي البرامج التليفزيونية بالفضائيات العربية و علاقتها بنموذج القدوة لطلاب الجامعة الدراسين للإعلام

Abstract EN

Objectives :This study mainly aims to recognize the relationship between the Image of anchors in Arab satellite channels and its effects on the mass media university students as career role models , and it aims to recognize the anchor's characteristics that acts the role model for these students.

The study depends on Bandura Modeling Theory in formulation its questions and hypotheses .

Type & Methodology : This study belongs to descriptive studies that depends on the media survey method .

Sample : Purposive sample of mass media university students are in Egyptian Governmental and Private universities and the sample consists of 400 single of males &females in the age stage from (18 – 21) years .

Results : The study showed the respondents from mass media university students see the Image of Anchors in Arab satellite channels positive in the rate of 42.75% and negative in the rate of 21.75% and balanced meaning combine the two in the rate of 35.5%.

The study also confirmed the presence a positive correlation relationship between the nature of the image of anchors and its impact as role models on the respondents.

The results showed that the characteristics of the anchors who represent role models for the respondents from both genders by 47.75% , and from youth anchors by 50.0% , and media graduated anchor by 95.0% .The study sample showed that they were more influenced by the Egyptians anchor by 75.5% .

The study denied the effect of vicarious reinforcement that the anchors receive as reward or punishment on the respondents' attitude to work in the field of television presentation and take their role models among these Anchors