العلاقة بين الرياضة و الإعلام من منظور اقتصادي

Abstract EN

The sport has become a major social phenomenon; it is enough to note the status it occupies in all the media, as well as in the daily lives of citizens.

This position has certainly attracted the attention of researchers and scholars in economic sciences, because it has achieved tremendous growth in a short period of time, even it was not affected by the recent global financial crisis.

The purpose of this research is to understand the relationship between the media and the economics of sport in all its complexities, since the effect on this relationship is reciprocal.

On the one hand, sport has benefits that concern the media agents it funds, and on the other hand, the logic of the market that affects its organization.