التأثير النفسي و السلوكي للرسالة الإعلامية المبتكرة : دراسة ميدانية

Abstract EN

The aim of the study is to reveal creativity and innovation in the media message, its role and its psychological and behavioral impact on the members of society, in addition to knowing the position, opinion or behavior, and the impact of the media message on it and the time required to bring about change.

There is a causal relationship between the media message and human behavior, so that the media message affects the individual, and it affects the course of development of societies, and its psychological impact on the members of society varies according to their functions, the ingenuity of their use and the surrounding social and cultural conditions.

The media message is designed to provide responses to community members.

For this message to be successful, it must be an innovative media message based on an innovative form of persuading the public, for positive psychological impact, which increases the inevitability of attitudes, changing attitudes and values, changing knowledge or changing behavior in a positive way.