دور التسويق الإلكتروني في تحسين أداء البنوك في الجزائر : دراسة ميدانية في البنوك التجارية بولايتي البويرة و غرداية

Abstract EN

This study aimed to know the role of e-marketing in improving the performance of commercial banks in Algeria, Through the study variables (direct contact with customers through e-spaces, reduce costs by e-marketing), To achieve the objectives of the study and test its hypotheses, a sample of 45 employees in the commercial banks of Ghardaia and Bouira were selected.

The study concluded that there there is a positive role for e-marketing in improving the performance of commercial banks