تجليات الإقناع في الخطاب الإشهاري المترجم : قراءة سميولوجية لإشهار "OMO"

Abstract EN

The advertiser's job is to influence and attract the consumer's attention when exposing any product using different techniques.

The advertising discourse, however, is characterized by such particular features and structures which make it different from the other discourses.

Henceforth, our research paper focuses on the semantic dimensions and the persuasive mechanisms used in the advertising discourse in its lingual and iconic segments.

We try from this simple attempt to analyze these points in the translation of the advertising discourse of the Landry product (OMO) which is translated into different languages as well as to see to what extent can the advertiser convince the audience according to their expectations, cultural, and ideological perspectives.