الأدب التفاعلي و صيرورة المعايير الجمالية

Abstract EN

This article examines the transformations of aesthetic standards related to the interactive literature in the era of globalization or what is called the postmodern era.

This era is a current stage known as the high technical development, which made science cope with technology in order to improve quality and facilitate communication and benefit from artificial intelligence for achieving goals.

Literature, as well, was not spared from these developments; it benefited also from various media and digital influences such as sound, image and movement, as well as spaces for dialogue and interaction allocated for the reader.

These new media and techniques, that do not entrust the literary criticism to be used in it, make it imperative for critics and theorists of literature to renew criticism's mechanisms and to develop its theories and methods, in addition to the development of new aesthetic standards that is adapted to the nature of the interactive digital text.