استراتيجية منظمة الأعمال من خلال التحليل الرباعي : دراسة حالة شركة المراعي

Abstract EN

The study aims to analyze the internal and external environment of Almarai Company in Saudi Arabia in order to evaluate and determine the company's strategy.

The study concluded that Al-Mari adopts a set of strategies under the overall strategy of growth strategy which includes three sides: diversification through innovation and expansion Geographical and inorganic growth.

Finally, the study recommended that Almarai should continue to invest heavily in high-tech production facilities, along with the recruitment of skilled and experienced talent, and through its permanent focus on Elat M the highest quality standards, to become the preferred choice among consumers, which is consistent with its mission and vision of the future.