التقديم الذاتي لمنشئي المحتوى "اليوتيوبرز" على موقع يوتيوب و كيفية تحقيقهم للثقافة التشاركية : دراسة حالة على يوتيوبرز "الدحيح و إيجيكولوجي"

Abstract EN

Self-Presentation of Content Creators "YouTubers" on YouTube and How They Achieved Participatory Culture: A Case Study of "El-Daheh/Egychology"
 
 
YouTube has changed media consumption with this huge amount of content and easy access to different contents of videos.

It also enabled individuals to express themselves in creative ways and to become socially influencers due to its dominance and the abundant function it grants to the users. 
The current study examined how creators of YouTube content, or the so-called "YouTubers" present themselves through the audiovisual content they produce in their videos.

Moreover, it discussed the methods and strategies applied in the content related to their self-presentation according to Self-Presentation Theory and Participatory Culture Theory.

The study analyzed the content of videos presented by El-Daheh and Egychology.

The study concluded that managing self-presentation is an integral part of the private and professional life of the YouTubers; since they reveal details of their lives, provide a comprehensive image of their personality, tell stories (concerning their interests, experiences, or professional activities), and discuss social, political and scientific issues, and provide knowledge and information.

YouTubers are inclined to present themselves and demonstrate it in a positive and ideal way.

They act intentionally so as to convey a positive and ideal image before others, and thus self-presenters interact differently according to various situations and events.

The outcomes showed that YouTube is unique in its participatory characteristics, as it enables individuals to contribute and participate in the production and dissemination of its content.

Therefore, YouTube is a participatory website that encompasses a new culture.