التوجيه البصري و أثره على إدراك المضمون الاخباري في المواقع الصحفية : دراسة شبه تجريبية

Abstract EN

The visual guidance and their impact on the perception of news content in press sites.

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A quasi-experimental study

Visual search is a kind of perceptual task that requires attention and usually involves active scanning of the visual environment of a particular feature, Although the choice initially depends on simple features that can quickly and early draw our attention in the visual system, not all things the individual looks at can be determined by simple features, So how we can determine which design element attracts the user's attention first and helps them direct their attention to the most appealing elements.

The main objective of the study is to monitor the relationship between good employment of structural elements on the page, which helps to capture the user's attention and guidance on some topics, and the impact on the user's perception of the content of these topics.

The study, in its measurement of what an individual will do during visual search of stimulus, relied on the Visual guided Search Model, and the number of participants reached 90 students studying in the Media Department at the Gulf University in the Kingdom of Bahrain.

The study concluded that there were no differences between the color direction of the title and the perception of news content, as the colors (red-green-blue) used in the study received readers' attention whatever the color of the title, although the red color was most attractive to the reader's attention, The direction of the size of the title from (22-20-18-point)that is more appealing to the reader, where the following direction of image size (large- medium- small) was the most attractive.