اتجاهات النخبة الإعلامية نحو التغطية التليفزيونية للانتخابات البرلمانية 2018 في مملكة البحرين

Abstract EN

The trends of the media elite towards TV coverage of the 2018 parliamentary elections in the Kingdom of Bahrain

The study aimed to explore the views of the media elite in the Kingdom of Bahrain in the television coverage of the 2018 parliamentary elections, which have been seen as a pioneering experience in the Arab world, as it represents a qualitative shift in the parliamentary and municipal democratic work.

This election aligned with The National Action Charter in the Kingdom of Bahrain, which participated in drafting and preparing elites specialized in several fields, including economic, political, cultural, media, sports, and many others.

This study included several sub-goals, which in turn contributed to identifying the interest and follow-up of the media elite in following up the TV coverage of the parliamentary elections, and the appropriateness of those programs concerning the time available to display the agenda of the candidates in TV coverage.

Also, to identify the positive and negative aspects of TV coverage of the parliamentary elections and identify the trends that this coverage contributed to shaping the audience, and its effectiveness, through a descriptive study that relied on the survey method.

The study sample consisted of (180) from the media elites in the Kingdom of Bahrain, who chosen by the available sample method, and the study used a questionnaire tool to collect data that applied to the sample after verifying its validity and reliability indicators.

The study reached several results, the most important of which is that (83.9% )، of the media elite sample is interested in following up the TV coverage of the parliamentary elections in the Kingdom of Bahrain, and that the media elite sample follows the TV coverage of the votes in the Kingdom of Bahrain with a rate of (69.7% )، .

The study also showed that the percentage of positive aspects of TV coverage of the parliamentary elections amounted to (68.7% )، .

In comparison, the portion of negative aspects of television coverage of the parliamentary elections was (65.1% )، .

And that the percentage of the success of television coverage of the parliamentary elections in conveying full knowledge to the public was (71.4% )، , while the effectiveness of television coverage of the parliamentary elections reached (78.8% )