توظيف مقاطع الفيديو التشاركية في التوعية بجائحة كورونا و الوقاية منها : دراسة ميدانية على عينة من سكان المملكة العربية السعودية

Abstract EN

Using shared videos in raising individuals' awareness of COVID-19: Afield study in the Kingdom of Saudi Arabia

This study aimed at exploring the effectiveness of sharing COVID-19-related videos in raising knowledge and behavioral awareness and supporting the pandemic's environment in the Kingdom of Saudi Arabia.

In this descriptive study, the researcher employed the media survey method by depending on an electronic questionnaire in collecting the data.

The questionnaire was completed by 400 participants who were invited to take part in the study using the snowball sampling technique.

The main results of the study include:
- There are statistically significant differences among the age categories and income levels with regard to watching shared COVID-19-related videos in favour of the older and high-income level respondents, respectively.

- There are statistically significant differences among the nationality backgrounds of the respondents with regard to watching shared COVID-19-related videos in favour of the non-Saudi ones.

- There is a statistically significant relationship between watching shared COVID-19-related videos and the increased awareness of the pandemic; this reinforces the importance of making use of these videos in raising individuals' awareness of the COVID-19-related issues.

The study emphasizes the importance of doing further research on the different effects of using shared videos