واقع الجودة الشاملة في المؤسسات الإنتاجية و سبل تطويرها من وجهة نظر خبراء العلاقات العامة و المتخصصين : دراسة تطبيقية

Abstract EN

The reality of total quality in productive institutions and ways to develop them from the point of view of public relations experts and specialists: An applied study

This study aims to identify the extent to which productive companies apply total quality principles and concepts, And the most important advantages and benefits of total quality management within companies, And also identify the most problems and obstacles facing the overall quality management in the study sample companies, And the requirements for success of total quality management from the point of view of experts and specialists from public relations experts, And it adopted a researcher on the sample purposively by 30 single from “Aluminum Factory Company, Nagaa Hammadi” and 20 of the Single from “Nahda Cement Company in Qena”, and the study was based on a qualitative analysis approach.

The study concluded that the study sample companies apply the concepts and principles of comprehensive quality to the income of their companies through (customer focus, continuous improvement, employee participation and team formation, support and support of senior management), And one of the most important advantages of applying TQM is to strengthen the competitive position of the corporation, and to continue to improve its products, and this leads to enhancing customer confidence in the corporation and regularity in working with it.