الخريطة الثقافية و الاجتماعية لجمهور الإعلام في محافظة بورسعيد : دراسة لأنماط الاستخدام و آليات التفاعل و الاحتياجات الإعلامية

Abstract EN

The Cultural and Social Map of The Mass Media Audience in Port Said Governorate
A study of usage patterns, interaction mechanisms and media needs

The study aims to identify the cultural and social map of the traditional and new media audience in Port Said governorate.

To determine how the audience uses these methods, the study considered the effect of several variables to determine the revealing patterns and motives for their use.

Besides, identifying the ways and the mechanisms of interaction, and studying the audience's needs of the media and the satisfactions achieved from their use.

The study belongs to the descriptive studies that use the media survey approach.

In this study, the authors considered a sample of (2000 individuals) using the multi-stage sample method and using the survey method.

The study reached a set of results; and among these are:
1.

There is a statistically significant correlation between the rate of audience exposure to the media and the level of their media needs.

2.

There is a statistically significant correlation between the use of local audience to the media and the level of their media needs.

3.

There is a statistically significant correlation between the degree of dependence of the local audience on the media during crises and their level of confidence in these media means.

4.

There is a statistically significant relationship between the motives for using the media and the audience's use of these media.

5.

There is a statistically significant relationship between the rate of audience's exposure to the media and the level of satisfaction achieved.

6.

There are statistically significant differences in the motives level of the audience's use of the media according to their demographic factors' differences (gender, age and socioeconomic level)