خفة الحركة الاستراتيجية لتحقيق الميزة التنافسية في الجامعات الخاصة في مدينة إب

Abstract EN

This research aimed at identifying level of strategic agility to achieve a competitive advantage in private universities: (Science & Technology University, Al-Wataneeah University, and Al-Qalam University) in Ibb from the viewpoint of its employees.

The researcher has used the descriptive survey method.

The research sample consisted of (66) individuals, who were chosen in a stratified random sampling.

Moreover, The researcher has used a questionnaire as a tool to collect data and information after ensuring its validity and reliability, and (SPSS) to analyze data and information.

Thus, the researcher has concluded a number of results, the most important of which are: The level of strategic agility to achieve competitive advantage in private universities in Ibb city is high at the level of overall tool.

The level of strategic sensitivity, leadership and shared responsibility, and the flow of resources to achieve competitive advantage in private universities in Ibb city is high.

There are no statistically significant differences at the level of significance (µ=0.05) between the responses of the individuals in the research sample about the level of strategic agility to achieve competitive advantage in private universities (Science & Technology University, Al-Wataneeah University, and Al-Qalam University) in Ibb city in relation to the overall tool and the field of resource flow, and the field of leadership and responsibility, while there are statistically significant differences with regard to the field of strategic sensitivity due to the variable (university).

There are statistically significant differences at the level of significance (µ =0.05) between the responses of the individuals of the research sample about the level of strategic agility to achieve competitive advantage in private universities (Science & Technology University, Al-Wataneeah University, and Al-Qalam University) in Ibb city at the level of the overall tool, and all fields, due to the variable (years of experience).

In the light of the research results, the researcher has presented a number of recommendations and suggestions.