Business intelligence : a managerial tool to improve business performance case study : Henkel Algeria
Other Title(s)
ذاكرة الأعمال : أداة إدارية لتحسين أداء الأعمال : دراسة حالة : هنكل الجزائر
Joint Authors
Yabuche, Asma
Bu Khatim, Mustafa
Source
Revue Stratégie et Développement
Issue
Vol. 10, Issue 1 (31 Jan. 2020), pp.28-45, 18 p.
Publisher
Publication Date
2020-01-31
Country of Publication
Algeria
No. of Pages
18
Main Subjects
Topics
Abstract EN
The present paper aims at identifying the contribution of Business Intelligence in making corporate performance improve.
Therefore, the main research question is: “What effects does Business Intelligence have on business performance ? ” In an attempt to respond, the case study method has been adopted using and relying on interviewing techniques to collect data.
The key findings assert that BI is especially required in business planning as well as in execution.
BI has a great impact on business performance especially in terms of lowering costs ; increasing revenue ; and improving customer satisfaction.
American Psychological Association (APA)
Yabuche, Asma& Bu Khatim, Mustafa. 2020. Business intelligence : a managerial tool to improve business performance case study : Henkel Algeria. Revue Stratégie et Développement،Vol. 10, no. 1, pp.28-45.
https://search.emarefa.net/detail/BIM-995941
Modern Language Association (MLA)
Yabuche, Asma& Bu Khatim, Mustafa. Business intelligence : a managerial tool to improve business performance case study : Henkel Algeria. Revue Stratégie et Développement Vol. 10, no. 1 (2020), pp.28-45.
https://search.emarefa.net/detail/BIM-995941
American Medical Association (AMA)
Yabuche, Asma& Bu Khatim, Mustafa. Business intelligence : a managerial tool to improve business performance case study : Henkel Algeria. Revue Stratégie et Développement. 2020. Vol. 10, no. 1, pp.28-45.
https://search.emarefa.net/detail/BIM-995941
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 44-45
Record ID
BIM-995941