دور المزيج التسويقي في تنمية الميزة التنافسية للمؤسسات الصغيرة و المتوسطة : دراسة عينة من المؤسسات الصغيرة و المتوسطة في ولاية البليدة

Abstract EN

This study aims at clarifying the role of the marketing mix in developing the competitive advantage of small and medium enterprises by studying a sample of the small and medium industrial establishments in the state of Blida, where there was an effect relationship between the components of the marketing mix and developing the competitive advantage.

And the medium in achieving a competitive advantage and development requires an integrated marketing mix with a marketing strategy appropriate to the potential of material and human and in particular the nature of the products they provide, each product requires a specific strategy whether productive or pricing or distribution or promotional, This is done by offering the right product at the right price at the right time and place.