دور التسويق الداخلي في تحقيق الالتزام التنظيمي داخل المنظمات

Abstract EN

This study aimed to know the role of internal marketing in achieving organizational commitment in organizations, which has become a vital and contemporary topics as increased The study concluded with a set of conclusions and recommendations reached through a study of the dimensions of internal marketing (internal communication, customer orientation, administrative support), which has an effective role in achieving the commitment of employees, wich contributes to the promotion of organizations and achieve the objectives of the organization.

Interest in internal marketing in organizations at present, especially after the emergence of the role and importance of internal marketing in obtaining individuals with high abilities and skills able to take responsibility and provide High quality customer services.