دور قناة الشارقة الفضائية في التسويق السياحي باستخدام وسائط الإعلام الجديد

Abstract EN

Tourism marketing becomes an important media activity, using all print, audio, video and interactive media In order to attract the largest number of local or foreign tourists, This study has attempted to focus on the role of Sharjah tv Channel in the promotion of tourism in Sharjah, The study has analyzed sample of programs contents from Sharjah tv Program Schedule in the first half of the 2018, The study reached a number of results, including that Sharjah tv tourism promotion programs provided in coordination with a group of concerned institutions had a positive impact in the tourism investment and attracting tourists.