واقع الإستراتيجة الإعلامية للوقاية من حوادث المرور بالجزائر : دراسة استكشافية حول فعالية الحملات التوعوية المرورية التلفزيونية في نشر التوعية المرورية

Abstract EN

This study seeks to explore the effectiveness of the media strategy in the field of traffic awareness in Algeria by studying and diagnosing the effectiveness of the awareness role of television awareness campaigns as a model and their impact on youth behavior.

We note that the reason behind our selection of young people to conduct this study because they represent the most passionate social category and love of adventure and reckless behavior, especially when it comes to driving cars.

Based on this, we seek to investigate the extent to which they are convinced of the contents of these television awareness campaigns and the extent of their application to them.

And explore the extent to which exposure to these campaigns contribute to the development of traffic awareness among these individuals, and exploring to what extent traffic awareness through audiovisual media has succeeded in achieving its goals and reducing road accidents.