أخلاقية النشاط التسويقي من خلال ميثاق الجمعية الأمريكية للتسويق : نماذج عالمية

Abstract EN

Due to the huge consumption, companies are tried to fill these needs by adopting various means and methods available, to achieve profit as the only goal, but consumer consciousness made him look for products and services that offer him the greatest value and safety, which obliged companies to adopt ethical marketing principles which guarantee the credibility of what they offer and demonstrate the seriousness of their commitment.

This study aims to provide a companies experience that have been able to promote the positive values of their brand through AMA ethical marketing commitment.