قياس الصورة الذهنية المدركة لمصر كمقصد سياحي من قبل الطلاب الأفارقة الناطقين بالفرنسية

Abstract EN

The image of the destination is a very important concept in the field of tourism management as well as in the field of destination marketing.

It is important to evaluate the image perceived by tourists because this image affects their behavior and their choice of destination.

A certain destination can achieve its tourism objectives if it has a favorable perceived image.

Through this paper, we try to examine the image of Egypt as a tourist destination as it is perceived by French-speaking African students from SenghorUniversity in Alexandria.

This study highlights the importance of the tourism of African students in Egypt and tries to help decision-makers evaluate and build the right tourism marketing strategies for African markets.