"دور المعلوماتية في التسويق السياحي لمصر : الفيسبوك نموذجا : دراسة ميدانية

Abstract EN

Information and communication technology (IT) has been able to change different lifestyles, competition in the virtual space has been increasing and the application or use of traditional methods of tourism is no longer productive, and tourism in the world has faced another challenge, Which hit many countries of the world, and Egypt was particularly vulnerable to a number of successive challenges during the period 2011-2014 due to the country's political and security conditions, and the movement of tourism activity during the period from 2014 to 2017 fluctuation between the rise and fall, The importance of using these sites as a marketing tool for all industries, including the tourism industry, where the industry depends to a large extent on the tourism industry, has become an important tourist destination that is not immune to the changes and developments that affect the size of tourism demand.

Consumer opinions, and the spread of information.

Where the tourism institutions in Egypt no longer have to develop their websites and pages on Facebook in a manner consistent with the era of electronic competition, and marketing the Egyptian tourism services attractively through the Internet.

Therefore, the problem of the study can be crystallized in the following question: What is the role of informatics in the marketing of tourism to Egypt via Facebook pages interested in tourism promotion and marketing to Egypt to overcome the crises and challenges facing this important economic sector and to reveal the trends of those followers and their views and evaluation of tools, elements and methods Informatics used by those pages in tourism marketing to Egypt? In order to answer the previous question, the study relied on the methodology of the media survey as the most suitable scientific curricula suitable for descriptive studies, through sample survey method, in order to describe the characteristics, opinions, attitudes and behavior of a sample of the followers of Facebook pages interested in tourist activism - And Arabs and foreigners by 100 individuals from each category - to those pages, allowing the dissemination of the results of the survey on the society from which the sample was withdrawn, through the electronic survey through Google Forms .

The study concluded many results, the most important of which are: 1 - The results of the study showed that the positive trend was higher than the Facebook pages interested in tourism promotion and marketing for Egypt in the sample of the study.

It obtained the highest percentage among the trend categories which reached 66.3% of the total sample, followed by the neutral trend category by 31.7 %).

2 - The negative trend categories received a very small percentage in the sample of the study, which amounted to only 2% of the total sample, which indicates the effectiveness of those pages in the activation and marketing of tourism to Egypt, and the effectiveness of marketing tools used in marketing tourism to Egypt.

3 - The results of the study showed that the most reliable factors among the respondents, which enhance their confidence in Facebook pages interested in tourist activism are related to the large number of followers and the page to be famous.

4 - Interested members of the sample in full visit Facebook pages of tourism marketing to Egypt, where the percentage of those interested in the visit (100%) of the total sample, and this indicates the awareness and interest of the public on the different nationalities of Egypt