واقع المزيج الترويجي في المؤسسات الاقتصادية الجزائرية : دراسة استكشافية بالمؤسسة التركية yapi merkezi أنموذجا

Abstract EN

This study is an analytical descriptive study that seeks to know the reality of the promotional mix or what is known as marketing communication in the foreign economic institutions operating in the country.

To this end, a foreign institution, the Turkish Yapi Merkezi Foundation, which completed the Tramway projects in Algeria, The status given by the institution under study to the activity of communication in general and marketing communication in particular and the difficulties that may be encountered in the framework of activity