التسويق الرياضي بالمنشآت الرياضية رهان النوادي الرياضية المحترفة لتنويع مصادر تمويلها : دراسة ميدانية بالرابطة المحترفة الأولى لكرة القدم بالجزائر

Abstract EN

This study aims to know the importance of athletic marketing in sport facilities as a bet of professional sport clubs to diversify their financing sources.

To reach the results, the analytical descriptive method was used on a sample represented by 30 members from the board of directors of clubs who represent 04 professional sport clubs which are active in the first and second professional league.

The clubs were chosen in a random way and for the members of the board of directors, a method of comprehensive restriction was applied and we used a tool of scientific research; the survey.

The most important results of the research indicated that sport marketing in sport facilities is one of the main pillars of professional sport clubs to diversify their financing sources.