الاستراتيجيات التسويقية الخضراء كتوجه حديث للتسويق و دورها في تحقيق الاستدامة البيئية للمؤسسة

Abstract EN

Green business administration means focusing on alternatives that will cause the least harm to the ecological balance, or even eliminate such damage completely, by selecting subcontractors and suppliers that are ecologically minded.

In this chapter, the traditional discipline of marketing has been restructured to make it more sensitive to the environment and as a result, the concept of green marketing has emerged.

Besides, the green marketing strategies are examined conceptually, and examples from the broader global context.