قارئية و اتجاهات الجمهور نحو الصحف المجانية : جريدة المصير اليوم نموذجا

Abstract EN

The birth of some free newspapers and their great spread has taken the role of alternative or competitor to traditional paid-for newspapers that are exposed to their competitors and great and serious challenges from many other forms of competition such as electronic journalism and satellite channels and other developments that help in the emergence and spread of free press in two forms, including what is related to the institution Traditional media, that is, linked to a specific well-known newspaper that publishes one or several traditional paid-for newspapers, and the free newspaper is one of these issues, including what is in itself as a project and a media son that has all the qualities, art and features of a successful newspaper, and the METRO newspaper represents an example of a free independent newspaper that stands alone It is not related to other newspapers.

Free press spreads very quickly due to its importance in reaching a large audience, but at the same time it is not based on a scientific and informational base on its audience, so you must know the extent of readability of these free newspapers and their reach to the public by monitoring and describing the characteristics and characteristics of the readers of free newspapers in Egypt and their motives.

And the satisfactions achieved from it, its reach to the public, its evaluation, the percentage of interest in it compared to paid newspapers, how the audience reads their topics and preferences for these topics, the sources that these newspapers rely on, the most prominent topics they covered, and the most important journalistic arts used in newspapers, the sample of the study.

The study found that 80% of the sample members trust what Al-Masir Al-Youm newspaper always provides, 19% of them trust what it presents sometimes, and 1% of them rarely trust what it presents, and 87.7% of the sample individuals trust the newspaper The fate today is due to the newspaper's reputation.

47% of them trust excellence in accuracy and availability of complementarity, and 38.3% of them trust it because of honesty.

And 82.3% of the respondents believe that the most important topics that you find in Al-Masir Al-Youm newspaper are the topics of the pulse of the street, 61.7% of them see them as conservative topics in the region, and 54% of them see them as societal issues.

It was also evident that there were no statistically significant differences between the mean scores of males and females for the motivations of reading Al-Masir Today newspaper, as the value of (t) was not significant at the level of 0.05.