دور الشفافية في دعم مصداقية المؤسسات الصحفية لدى الجمهور : دراسه ميدانية

Abstract EN

The main objective of the study is to identify the mechanisms for implementing and evaluating transparency that are available in the Egyptian press - a topic that has not been discussed before in the studies - and its impact on the credibility of the press and journalists with the Egyptian public opinion.

The study examined how transparency mechanisms are implemented inside and outside press institutions, as well as the extent to which they use digital technology and new means of communication to integrate transparency, and the extent to which this affects their credibility with the public opinion.

Many challenges were reported.

Therefore, the importance of this study rely on its attempt to define the dimensions of transparency in the field of journalism and applying it to media institutions and considering it as a basic added value to professional norms and main framework of the relationship between the press and the public opinion.