دوافع استخدام الأسماء المستعارة لدى مستخدمي مواقع التواصل الاجتماعي : دراسة مسحية على عينة من الشباب السعودي

Abstract EN

This study aimed to monitor and characterize the extent to which multiple accounts and pseudonymous are used on social media sites rather than real names to express the identity of social media users and identify the most prominent motives for using aliases in the digital environment.

The study employed the Erving Goffman theory (1959) for self-presentation, and used the survey to collect data which was applied to a sample of 300 individuals from the Saudi society.