التحالف الاستراتيجي كخيار لنمو المؤسسة الصغيرة و المتوسطة : دراسة حالة دانون- جرجرة

Abstract EN

This study aims at identifying the advantages of the strategic options for the small and medium-sized enterprises within the strategic alliance strategy, Which is reflected by three strategic options, the first is the strategic alliance with a small or medium-sized enterprise, the second is the asymmetric alliance (with a large enterprise) and the third entry of the enterprise in the networks of the strategic alliance, We have adopted a descriptive approach approach based on a case study methodology, The study was divided into two parts.

The first deals with the concept of strategic alliance and the second explain the strategic options that can be differentiated between the small and medium-sized enterprises within the strategy of the strategic alliance.

The study supported a field study of the strategic alliance between the small and medium enterprise DJURDJURA and the multinational corporation DANONE.

The study concluded that the strategic alliance allows the small and medium-sized enterprises to benefit from external sources, improve the reputation of the institution, reduce the risks of competition and benefit from the management experience.