Impact of surprise strategy on digital advertising avoidance
By: Abd al-Azim, Raniya Faruq; Abbud, Dina Jamal; Muhammad, Muna Imam Amin Ali. Journal of Architecture, Arts and Humanistic Science. Vol. 5, no. 23 (Sep. 2020), pp.620-629, 10 p.
Subjects: Electronic advertising; Information society; Persons; Research