Behavioral intentions and cognitive-affective effects of exposure to youtube advertisements among college students
By: Mahmud, Abd al-Basit Ahmad Hashim; Abd al-Baqi, Uthman Fikri. The Scientific Journal of Public Relations and Adverising Researches. No. 18 (Jul. / Dec. 2019), pp.1-21, 21 p.
Subjects: Cairo University; Theory of reasoned action; University students