Exploring type of strategies used by global brands to engage the Saudi consumers more in brands' facebook pages in Saudi Arabia in terms of “like, share and comment”
By: Abu al-Jadail, Muhammad Bin Hatim; Badghish, Said Ali. Arab Journal for Administration. Vol. 41, no. 1 (Mar. 2021), pp.405-416, 12 p.
Subjects: Activities; Cultural values; English language; Islam; Saudi Arabia