Gestion de crise et communication : le cas de la marque des smartphones Huawei
By: Akhinaq, Uthman; Radif, Mustafa; Bissiba, Abd al-Qadir. Revue de l’Innovation et Marketing. Vol. 9, no. 1 (Jan. 2022), pp.707-725, 19 p.
Subjects: Algeria; Communication; Crisis management; Smartphones; Trademarks