The importance of the exercise of corporate communication in a marketing approach directed towards its staff (internal marketing) : literature review
By: Burakni, Asiya Yusufi Ibs; Bu Jnanah, Kulthum. Revue Reformes Economiques et Intégration En Economie Mondiale. Vol. 16, no. 1 (2022), pp.240-253, 14 p.
Subjects: Communication; Internal marketing; Marketing strategy; Persons