The bet to achieve quality in banking information systems using internal marketing strategies in the National Bank of Algeria
By: Hadjab, Musa; Mezghiche, Abd al-Halim. Revue des Recherches en Sciences Financieres et Comptables. Vol. 7, no. 1 (Jun. 2022), pp.581-601, 21 p.
Subjects: Banks; Information systems; Internal marketing; Marketing strategy; National Bank of Algeria
