The role of brand authenticity as a part of contemporary marketing in Egyptian destination marketing
By: Ibrahim, Jala Mursi; Hilali, Halah Nabil; Mursi, Nirmin Abd al-Hamid. Journal of the Faculty of Tourism and Hotels. Vol. 15, no. 1 (2018), pp.29-42, 14 p.
Subjects: Egypt; Marketing; Trademarks