The brand distentions and the extent of its effect on the purchase decision : an exploratory study for a sample of consumer of nissan motor cars company in Turkey
By: Maruf, Anas Man. Journal of Tanmiat al-Rafidain. Vol. 40, no. 130 (Jun. 2021), pp.349-365, 17 p.
Subjects: Consumer behaviour; Purchasing; Trademarks; Turkey