The impact of customer relationship management strategy on achieving competitive advantage "a case study of the banking sector : case of local development bank BDL
By: Mizwar, Amal; Ibn Jarwah, Hakim; Shawqi, Shadili. Journal of Quantitative Economics Studies. Vol. 7, no. 1 (2021), pp.449-462, 14 p.
Subjects: Competition; Consumer satisfaction; Customer relations; Hassi Messaoud