The role of supplementary services in enhancing customer-based brand equity : an applied study on five star hotels in Cairo City
By: Nafi, Wajih; al-Hurani, Wisam Hamdan Ahmad. [Journal of the Faculty of Arts]. Vol. 9, no. 1 (Jun. 2021), 32 p.
Subjects: Brand loyalty; Factor analysis; Future studies; Statistics; Trademarks