The impact of service marketing mix elements on customer loyalty: a case study on CPA bank in Algeria
By: Tirbashi, Muhammad; Hashim, Maryam Nabilah; Bil Ihsan, Muhammd. Journal of Economics and Sustainable Development. Vol. 5, no. 1 (Mar. 2022), pp.107-118, 12 p.
Subjects: Algeria; Customer loyalty; Marketing mix; Popular Loan Bank; Service industries