The impact of CRM on customer satisfaction and customer loyalty : mediation effect of customer perceived value (evidence from hospitality industry)
By: al-Shaykh, Samiyah A.Hanna; Hamdi, Husni; Hamdi, Muhammad…[et al.]. Journal of Alexandria University for Administrative Sciences. Vol. 57, no. 4 (Sep. 2020), pp.87-119, 33 p.
Subjects: Case studies; Consumer satisfaction; Customer relations; Quantitative research; Researchers