The impact of artificial intelligence on consumer behaviors : an applied study on the online retailing sector in Egypt

المؤلف

Musa, Muna H.

المصدر

Scientific Journal for Economic and Commerce

العدد

المجلد 50، العدد 4 (31 ديسمبر/كانون الأول 2020)، ص ص. 293-318، 26ص.

الناشر

جامعة عين شمس كلية التجارة

تاريخ النشر

2020-12-31

دولة النشر

مصر

عدد الصفحات

26

التخصصات الرئيسية

الاقتصاد و التجارة

الموضوعات

الملخص EN

This paper aims to investigate the impact of Artificial Intelligence (AI) on consumer behaviors within the retailing sector in Egypt.

The research depended on the quantitative research method.

The primary data was collected through the online questionnaire.

Convenience sampling was used.

The sample size in this research is 400.

A total of 384 responses were collected and valid.

The data was analyzed using the Statistical Package for the Social Science (IBM SPSS v22) for Windows computer software.

The Results highlighted that there is a significant relationship between Artificial Intelligence and consumer behavior.

In addition, The model has a high ability to predict and explain the consumer purchase behavior through Artificial Intelligence, and this was proved by the validity of the first hypothesis (H1) through the value of (R-Sq = 0.95.8) in the model.

The study recommends online retailers to employ Artificial Intelligence in each step in the consumer journey, from need recognition, information search, evaluation, and purchase decision making to post-purchase behavior to predict consumer's purchase behavior in the online platform.

نمط استشهاد جمعية علماء النفس الأمريكية (APA)

Musa, Muna H.. 2020. The impact of artificial intelligence on consumer behaviors : an applied study on the online retailing sector in Egypt. Scientific Journal for Economic and Commerce،Vol. 50, no. 4, pp.293-318.
https://search.emarefa.net/detail/BIM-1000153

نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)

Musa, Muna H.. The impact of artificial intelligence on consumer behaviors : an applied study on the online retailing sector in Egypt. Scientific Journal for Economic and Commerce Vol. 50, no. 4 (2020), pp.293-318.
https://search.emarefa.net/detail/BIM-1000153

نمط استشهاد الجمعية الطبية الأمريكية (AMA)

Musa, Muna H.. The impact of artificial intelligence on consumer behaviors : an applied study on the online retailing sector in Egypt. Scientific Journal for Economic and Commerce. 2020. Vol. 50, no. 4, pp.293-318.
https://search.emarefa.net/detail/BIM-1000153

نوع البيانات

مقالات

لغة النص

الإنجليزية

الملاحظات

-

رقم السجل

BIM-1000153