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Supply Chains Competition under Uncertainty Concerning Player’s Strategies and Customer Choice Behavior: A Generalized Nash Game Approach
المؤلفون المشاركون
Hafezalkotob, Ashkan
Makoui, Ahmad
المصدر
Mathematical Problems in Engineering
العدد
المجلد 2012، العدد 2012 (31 ديسمبر/كانون الأول 2012)، ص ص. 1-29، 29ص.
الناشر
Hindawi Publishing Corporation
تاريخ النشر
2012-10-06
دولة النشر
مصر
عدد الصفحات
29
التخصصات الرئيسية
الملخص EN
Decision makers in a supply chain confront two main sources of uncertainty in market environment including uncertainty about customers purchasing behaviors and rival chains strategies.
Focusing on competition between two supply chains, it is considered that each customer as an independent player selects products of these chains based on random utility model.
Similar to quantal response equilibrium approach, we take account of customer rationality as an exogenous parameter.
Moreover, it is assumed that decision makers in a supply chain can perceive an estimation of rival strategies about price and service level formulated in the model by fuzzy strategies.
In the competition model, chain’s decision makers consider a subjective probability for wining each customer which is formulated by coupled constraints.
These constraints connect chains strategies regarding to each customer and yield a generalized Nash equilibrium problem.
Since price cutting and increasing service level are main responses to rival supply chain, after calculating optimal strategies, we show that more efficient responses depend on customer preferences.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Hafezalkotob, Ashkan& Makoui, Ahmad. 2012. Supply Chains Competition under Uncertainty Concerning Player’s Strategies and Customer Choice Behavior: A Generalized Nash Game Approach. Mathematical Problems in Engineering،Vol. 2012, no. 2012, pp.1-29.
https://search.emarefa.net/detail/BIM-1001586
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Hafezalkotob, Ashkan& Makoui, Ahmad. Supply Chains Competition under Uncertainty Concerning Player’s Strategies and Customer Choice Behavior: A Generalized Nash Game Approach. Mathematical Problems in Engineering No. 2012 (2012), pp.1-29.
https://search.emarefa.net/detail/BIM-1001586
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Hafezalkotob, Ashkan& Makoui, Ahmad. Supply Chains Competition under Uncertainty Concerning Player’s Strategies and Customer Choice Behavior: A Generalized Nash Game Approach. Mathematical Problems in Engineering. 2012. Vol. 2012, no. 2012, pp.1-29.
https://search.emarefa.net/detail/BIM-1001586
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
Includes bibliographical references
رقم السجل
BIM-1001586
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