المؤسسات الجزائرية و إستراتيجيات استغلال الفرص السوقية الخارجية في إفريقيا

الملخص EN

This paper aims to discuss the different strategies that can be followed by Algerian companies in their presence of markets exploitation in African countries.

These strategies are not the same approach for all companies, because the choice of the strategies of these companies is base don the achievement of their objectives, according to their resources, competitive advantages, and the nature of the target markets.