أثر الممارسات الأخلاقية في التسويق على ولاء الزبون للمؤسسة : دراسة ميدانية لعينة من متعاملي الهاتف النقال موبيليس

الملخص EN

This study aims to know the effect of commitment to marketing ethics on achieving customer loyalty, in an attempt to highlight the role that marketing ethics plays in achieving the goals of the institution's, on this basis the study was addressed from the problematic posed as follows: Is it really a commitment to marketing ethics in The elements of the marketing mix contribute to achieving customer loyalty to of the institution's? to answering the problem, a questionnaire was designed and distributed to a sample of Mobilis mobile subscribers, which numbered 253, After processing it, a conclusion was reached that there was a statistically significant effect of the marketing ethics factor on the customer's loyalty to the institution.

The study recommended that a greater role be adopted Institutions in the field of marketing ethics, which would contribute to improving the image of the institution's and enable it to achieve its goals.