Examining the relationship between the co-creation and co-innovation success in tourism and hotel industry

الملخص EN

The objective of this study is to examine the relationship between co-creation and co-innovation in the tourism and hospitality industry.

it also investigates the influence of employees working experiences on co-creation and co-innovation success.

data were collected by developed questionnaire.

originally, 420 questionnaires were distributed to hotels and travel agencies employees in Cairo and Alexandria.

only 395 of the questionnaires were valid giving a response rate of 94%.

data were statistically analyzed using factor analysis, correlation and regression analysis.

the results indicated that co-creation is positively related to the co-innovation process.

also, it was found that employees working experiences are significantly related to co-creation and co-innovation success.