Effect of domestic versus foreign territorial origin on the attitude and purchasing behavior of pre adults : an empirical study

الملخص EN

Various studies have shown in the lack of that explicit information about a product, the made in label is used as a predictor of product quality.

In a globalized context, the cognitive signal “country of origin” is significant extrinsic attribute.

Indeed, the country of origin of manufacture is regarded as a source of competitive advantage.

The purpose of this empirical research is to examine the relationship between the extrinsic informational attribute “country of domestic versus foreign origin” of products, the attitude and behavior of pre-adults.

To provide answers, two studies were conducted with students (qualitative and quantitative).

Thus, the results of the hypothesis tests reveal that this variable exerts a significant impact throughout the purchasing process of these pre-adults.