The role of advertising in the development of the project of the national authority for civilization coordinationproject “lived here”

الملخص EN

The role of advertising in the development of the project of the National Authority for Civilization Coordination
Project "lived here"
Dr.

Ahmed Sayed Hamouda El Sayed
Instructor at the Advertising Department
Higher Institute of Applied Arts - Fifth Assembly
Ahmedh79@gmail.

com
Research Summary:
The project "Living here" is a document and a cultural map of the places of residence of artists and creators in Egypt.

The National Coordinating Authority for Civilization adopted this project and inaugurated it in September 2018.

Where the project aims to transfer information through generations through advertising boards on the housing units of each artist or thinker or creative through which the public can be photographed by mobile and access the Internet to know the story of each artist and creative thinker through QR CODE, which takes you directly to the page prepared specifically for each An artist and a scientist tells the story of his success and his most important work in the middle of an integrated information network.

The research deals with the effectiveness of the use of advertising and its role as an important tool to bring together the recipient of the most prominent figures, artists, scientists and thinkers and try to get out of the traditional form that was designed for this project.