دور اليقظة الإستراتيجية في تطوير الميزة التنافسية للمؤسسة الاقتصادية : دراسة حالة بالمديرية الجهوية للشرق لمتعامل الهاتف النقال أوريدو

الملخص EN

Our study aims to understandthe role played by strategic vigilance in developingthe competitive advantage of the mobile operator ‘Ooredoo’.

The analytical descriptiveapproach was adopted in the theoreticalpart of the study ,and the case stady methodology based on the interview tool in its practical part.

The study foundthat the company relies on its strategic vigilance to get information about the current and prospective competitors, andconcluded that vigilance helps to develop the sources ofits competitive advantage , make it harder for competitorsto emulate it, and therefore to achieve effective competitive performance in the telecommunications sector.